Archive for October, 2007

‘India Building’ advertisement campaign: 100 crore rupees for nothing?

Published by Vivek October 9th, 2007 in India and Social Policy. 1 Comment

The disastrous ‘India Shining’ campaign of the NDA government now has a sequel in ‘India Building’ campaign planned by the UPA government It looks like the UPA government is planning an ad blitz in a campaign named “India Building” with a budget of 100 crores. The lack of imagination in the campaign is stunning – [...]

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