Daily Archives: October 9, 2007

The disastrous ‘India Shining’ campaign of the NDA government now has a sequel in ‘India Building’ campaign planned by the UPA government It looks like the UPA government is planning an ad blitz in a campaign named “India Building” with a budget of 100 crores. The lack of imagination in the campaign is stunning – specially after the disaster that its predecessor turned out to be. A grotesque amount was spent by the previous NDA government on an ad campaign named “India Shining” in early 2004. Like any advertisement campaign is supposed to, India Shining campaign caught people’s attention. Everywhere […]

‘India Building’ advertisement campaign: 100 crore rupees for nothing?