As big budget movies with huge marketing costs become popular and movie halls change, will the big drive out the small? Diwali is a time for new movies in India. Two big budget movies this time decided to go for huge spending on marketing. OSO and Sawariya together spent over Rs. 10 crores on marketing, swamping the media. Money was clearly spent on public relations rather than overt advertisements. “King Khan” was all over the place: watching cricket, dancing with cricket stars, doing shows, and being in any place that attracts public attention. Even if OSO were not mentioned overtly […]