Paradox of Choice – Why more is less by Barry Schwartz


More choice is equated with greater welfare, is this tenable? Too much choice can paradoxically make us be better but feel worse argues the psychologist

In many societies today welfare is associated with freedom, and freedom with choice. It is commonly argued that people are better off with more choice. Psycologist Barry Schwarts discusses various experiments by psychologists and behavioural economists that test this claim. The talk lasts about one hour, and is worth every minute of it.

Many talks and interviews with well known people are now available online. I’ve put together a series of them that I have specially enjoyed. To see the rest, click here

About Vivek Srinivasan

I work with the Program on Liberation Technology at Stanford University. Before this, I worked with the Right to Food Campaign and other rights based campaigns in India. To learn more, click here.

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